What is Mail Marketing?       Direct mail is delivered to individual recipients through the mail. It can consist of any number of traditional advertising pieces including fliers, postcards, sales letters, reply cards, brochures, and newsletters. These can be mailed in envelopes (which are designed as part of the overall direct mail package) or as self-mailers.       Mail Marketing Accountability: Direct mail is one of the few means of advertising available that is result specific and accountable. Your customer or prospect advertisement is guaranteed by the United States Postal Service to be delivered. Your message will be seen. This is a targeted approach to increased sales as opposed to a print media advertisement that is viewed by a relatively small number and perhaps applicable to only a fraction of those individuals who you wish to reach. In the case of direct mail you know how many contacts have been made and what positive response has been achieved. Why Should I Do Mail Marketing Campaigns?       Direct Mail Marketing can be used as a viable source to increase business and acquire new customers that have an interest in a certain product or service. When you follow a few simple but very important guidelines you can make the marketing campaign work for you.       Internet business is a steadily growing portion of our economy. You have made the necessary investment to create a website that properly represents your business. Now you must make your prospects aware of your website in an effective cost efficient manner if you want to achieve the growth rewards from your website investment. Increased return on website investment       Increased website visits will result in an increased customer base and increased sales revenues exponentially with the number of prospect and customers aware of your business via your website. The cliché is applicable. It is a numbers game.       Develope viable repeat customers: Your website is available 24/7 and easy for customers to make contact with you at their convenience. Direct mail contact is targeted to your needs and parameters thereby increasing the likelihood of repeat business. How Does Mail Marketing Work?       List determination: If you operate an established business then you probably already realize the market will tell you who is likely to be viable prospects. Your mailing list can be built to accommodate your specific parameters such as line of business, geographic location, etc. If you are a startup endeavor a more broad based mailing will provide you with the knowledge of where to direct your sales efforts.       Low cost: Upon review of the direct mail notification card packages indicated you will find this a very low cost manner in which to generate interest and business activity as opposed to personal sales visits, telemarketing campaigns, seminars, or standard radio, television or print media advertising all of which to some degree fail in the area of success rate accountability.       Prompt responses from qualified prospects: Upon receipt of your website notification card your customers or prospects have all the necessary information to enable them to take action immediately. Your website is available 24/7 thereby permitting them to retain the card and make contact anytime day or night. No missed contacts due to restricted hours of operation. Design the mail piece Print the mail pieces Determine your mailing list Prepare your mailing for delivery Design the mail piece When Is Mail Marketing Right For My Business?       Startups: Very few know your website exists? Direct mail is an accountable inexpensive manner with which you can create interest and activity.       Expansion of established businesses: Direct mail advises viable new prospects of your products and services at a fraction of the cost of personal sales visits, phone contacts or generic printed media advertising.       New product awareness: Inform established customers and sales prospects in a direct manner of new products or services you now offer. Maximize penetration and results for seasonally influenced businesses. If you operate a seasonally influenced business you may have a realatively small window of opportunity during which you are able to contact and inform your sales prospects of beneficial products and services. Websites are an effective way to address this challenge but only if people are aware of your website. Direct mail is a timely inexpensive way to make your business website known.       Announce specials, discounts and specific offers: Direct mail website notification cards are an effective manner with which you can increases sales to preferred or existing customers via specials, discounts or special incentive offers. If you take the time to do it right, direct marketing can generate gratifying and measurable results. The key to getting results from direct mail is a precisely targeted mailing list. This list needs to encompass individuals who specifically meet your target market. What area they live in, their age bracket, gender, and even business affiliations need to be included for a good campaign. Just sending out to everyone on a list that has not been compiled to match your market is redundant, and a waste of time and money. Where Do I Learn Who & Where To Target?       Lists are nothing more than a way to identify a market for products and services. Direct marketing businesses succeed or fail by their ability to determine who is most likely to buy what they offer. So they rent or exchange lists of consumers whose interests have been narrowed by their earlier purchase behavior and other characteristics that might reasonably be assumed to make them likely prospects. For the direct marketing business person, lists of hundreds of thousands of names are the instruments that can create a thriving business by filling consumer needs.       Establish strategy fitting your business and budget regarding specific target market approach or wide spread sample to permit market results to verify data selection. Website notification cards are imprinted with a client specific code number for the purpose of tracking both website hits and visits. This procedure enables us to review current to maximize the effectiveness of each marketing campaign.       Proper parameter identification: Client card coding provides the specific knowledge of which prospects are responding to your website at either an interest or purchase level and the residual impact created. Drop us a line, and we'll help you reach the market you need.